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Our Story

Drawing inspiration from everything around her, including art, candy, fashion, friends and different cultural values passed down from generations, Naadz collections resemble that heritage of expression from around the world that seems to have faded away. 

Raised in Nigeria and NYC and born to parents from both Pakistan and India, Naadz discovered her knack for cultural fashion at a very young age. While pursuing her career in beauty working with world-renowned brands, she ventured to travel the world to figure out ‘life’. Stepping out from the comfort of her home was her first step, a new life. 

Since its launch in 2014, Naadz has been dedicated to bringing you a sense of timelessness. All jewelry is supremely feminine and even surprisingly affordable. In collaboration with artisans from all over the world, we seek to create an exotic feminine geometry expressed through bold designs and creatives from different eras in time. All pieces are handmade and crafted locally in different parts of our world using semi precious stones to earthy metals and fabrics. 

While we continue to grow and innovate, we value our customers and partners with great integrity and respect. After all, passion to innovate and service you is what we strive for. We bring to you classic pieces for your jewelry box with exclusivity by design. So, let us spoil you!

"We may have been wearing jewelry as far back as 75,000 years ago - which is 30,000 years earlier than previously believed" - National Geographic.

Responsibility & Sustainability.

We know that it’s not realistic to be 100% sustainable because there aren’t enough systems in place to allow it, but we aim to be as sustainable, ethical and eco-conscious as possible. #NotFastFashion

Locally Sourced. Made in Earth.

Handcrafted by skilled artisans who still use few hand tools to make jewelry in their home workshops, with knowledge passed down from generations. We support local artisans. No humans and animals were harmed during the making of our products.

Materials + Packaging made to last.

Production: Our jewelry is made of silver and gold plated, brass, fabrics & hypoallergenic.

Product Packaging: Our packaging is meant to be kept and reused, not disposed as it is composed of cardboard, gold foiling and silk.

#NaadzStyle #SupportSmallBusiness #WomenOwnedBusiness #ConsciousFashion  #SlowFashion